About Us

UP End Hate is an initiative of the Eradicate Hate Global Summit in partnership with Community Matters, The Reilly Group, and Moonshot.

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The UP End Hate Initiative

UP End Hate aims to educate young people about hate and hate-based violence while empowering them to be UPstanders. Equipped with knowledge and tools, youth have the power to prevent and end hate-based violence.

UP End Hate Youth Advisory Council

The UP End Hate Youth Advisory Council (YAC) helped make this project a reality and provided their support and expert knowledge from start to finish. The YAC is made up of youth of all ages from across the country who are passionate about putting an end to hate-based violence and want to make a difference in their communities. Take a minute to meet them!

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Jamya
20 years old
Florida and Louisiana

"In a society that is becoming increasingly polarized and divided at the expense of our peers, it has become paramount to our livelihood to become involved in dispelling hate in all forms on every platform. The rise of the internet, like with all man-made technological advances, has been a transformative double-edged sword, and as we look at the problems humankind is facing, we will need to focus on what unites us instead of what divides us. With all of this in mind, I am passionate about doing my part to create a more just and humane society by any means possible."

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Abby
13 years old
Texas

โ€œI am involved with this important campaign becasue I want to make a change. MLK once said, โ€˜Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that.โ€

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Javier
15 years old
Florida

โ€œI care about stopping hate violence because I believe everyone should be treated fairly, no matter who they are. Seeing how hurtful it can be, I want to help bring people together and stop it from happening. My goal is to make sure everyone feels safe and respected, no matter what.โ€

Aiza-Khalil
Aiza
19 years old
California

โ€œI am passionate about uniting people on and offline because every individual deserves to live in a world where they feel safe, respected, and valued. Hate undermines the fabric of society, but through unity and compassion, we can build a brighter future where understanding and acceptance prevail over discrimination.โ€

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Salma
17 years old
Virginia

โ€œI am passionate about uniting communities and preventing hate because I believe in the fundamental right to peace, security, respect, and dignity for all. I know a united society leads to a healthy individual and healthier communities.โ€

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Supriya
20 years old
Georgia

โ€œI have a firm belief in implementing preventive measures to address hate, an issue which is stopping so much potential for humanity to flourish. Creating an environment of support and empathy to advocate and work towards respect for those around us is a cause I will always root for.โ€

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Hugo
14 years old
Colorado

"I am passionate about uniting, preventing, and ending hate online and offline because I believe in the power of empathy and understanding to transform communities. By fostering respectful dialogue and promoting inclusivity, we can create a safer and more harmonious world for everyone."

Tristan
14 years old
California

โ€œIn order for one to stop hate-based violence you must meet it with love. The object is not to hate the hate but to teach those how to love. If one can not learn to love they will only know how to hate.โ€

Evin
15 years old
Florida

โ€œIโ€™m passionate about ending hate-based violence because it threatens the fundamental rights and dignity of individuals. By fostering unity and promoting tolerance, we can build safer and more compassionate communities for everyone.โ€

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About Eradicate Hate Global Summit

Eradicate Hate developed the most comprehensive anti-hate program in the world in response to the 2018 attack on three congregations worshiping at the Tree of Life Synagogue.ย  The organizers refused to merely be defined as victims of hate. Instead, they resolved to use the attack as motivation to drive the development and deployment of effective approaches to reduce all forms of hate-fueled violence.

Eradicate Hate started with a Global Summit in 2021, and participants formed working groups to create concrete deliverables to share at the next annual Summit.ย  The Fall 2023 Summit welcomed 1,110 in-person attendees, 347 virtual attendees, and 350 speakers in plenary and working group sessions.

Eradicate Hate formed a 501(c)(3) non-profit corporation in January 2023, and welcomed Brette Steele as its new President in March 2024.ย  Steele, a renowned expert in the prevention of targeted violence, brought her talented team and federal grant-funded initiatives to Eradicate Hate.ย  These initiatives include Invent2Prevent (an experiential learning program for high school/college students), Prevention Practitioners Network (an interdisciplinary network), and SCREEN Hate (a national campaign).

The Board of Directors draws from local leaders, and the Board Co-Chairs are Mark Nordenberg and Laura Ellsworth.

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The Community Matters Safe School Ambassadors Programยฎย  is a vital partner of this project.

The Safe School Ambassadorsยฎ Program (SSA) is an evidence-based program that harnesses the power of students to prevent and stop bullying and mistreatment. It is considered a social-emotional learning program (SEL) and has been approved by many school districts as meeting their required SEL criteria.

The SSA Program is a student-centered model that educates diverse social leaders with the skills to prevent and reduce bullying. It is the nationโ€™s most effective student-led bullying prevention program.

The Safe School Ambassadorsยฎ Program relies on the โ€œinside-outโ€ approach to improving school climate. Student bystanders see, hear, and know things adults donโ€™t, can intervene in ways adults canโ€™t, and are often on the scene of an incident before an adult. They are a critical and necessary resource for positively impacting the crisis of bullying in our schools.

The Safe School Ambassadorsยฎ Program harnesses the power of the socially influential leaders of a schoolโ€™s diverse cliques; the ones who shape the social norms that govern other studentsโ€™ behavior. These leaders are carefully identified through student and staff surveys. They are selected based on specific criteria, such as strong position and influence in their peer group, good communication skills, and a history of standing up for friends.

The recruited students participate in a two-day interactive training along with several adults who serve as program mentors. The training gives student Ambassadors the skills and tools to resolve conflicts, defuse incidents, and support isolated and excluded students. After the training, small group meetings of Ambassadors are held every few weeks. These meetings, led by the adult mentors, provide time for strengthening skills, support data collection and analysis of Ambassador interventions, and help sustain student and adult commitment to the program.

80% of trained Ambassadors report a gain in confidence and competence in their ability to intervene and speak up when they witness bullying, harassment, and cyber-bullying in their school.

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The Reilly Group

The Reilly Group (TRG) is a full-service corporate social responsibility and public affairs firm focused on impacting some of our greatest societal challenges. The Reilly Group works with aย variety of organizations, foundations, NGOs, government, and multi-nationalย businesses to improve health and well-being with an expertise in communications,ย marketing, policy, capacity building, collective impact work, and strategic initiatives and campaigns.

The Reilly Group helps public and private sector clients move the dial on issues, policies, or products throughย powerful engagement, evidence, and connections. TRG is nationally recognized for generating innovative solutions that clients are proud of.

The Reilly Group (TRG):

  • Creates, drives and manages solutions from concept to fully scaled initiatives at the community, national and international level
  • Provides insights and intelligence
  • Builds alliances and strengthens collaborations with stakeholders and between sectors
  • Educators and communicators at heart, inspires knowledge and supports advocacy across multiple platforms
  • Helps clients be a catalytic force that moves the dial from goal to tangible, sustainable impact
  • Provides national platforms and safe spaces for youth to share their opinions and thoughts on the issues that impact them directly

For this project, TRG worked closely with our National Youth Advisory Council to develop the campaign website and amplify the campaignโ€™s message on a national level.

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About Moonshot

Moonshot is a social enterprise working to end online harms, applying evidence, ethics and human rights. Our team of prevention practitioners, analysts, engineers, and project managers use fresh thinking and decades of cross-sector experience to respond to some of the worldโ€™s toughest problems with effective, scalable solutions.

Our offices in Washington, D.C. and London deliver work to understand and prevent violence across the United States. We work in all 50 states and all 3,143 counties, supporting Federal, State, and local government and community partners to lower risks of violence. Our work ranges from leading online counter-messaging and intervention campaigns to offline prevention capacity building, both in the United States and internationally. We design new technologies and methodologies that enhance our ability and that of our partners to detect and respond effectively to a variety of emerging threats online.

Moonshot keeps the people behind the data in mind at all times. We are industry leaders in protecting privacy and developing ethical campaigns that provide real alternatives to populations vulnerable to exploitation, radicalization and crime. Working to end online harms means making communities safer, both online and off, around the world.

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This project is funded by the U.S. Department of Homeland Security's Center for Prevention Programs and Partnerships, opportunity number DHS-23-GPD-067-00-01.

Eradicate Hate Global Summit
500 Grant Street, Suite 4500
Pittsburgh, PA 15219-2514
info@eradicatehatesummit.org

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